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1.What is online game and how does it differ from offline game? |
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The electronic games industry is broadly divided into offline games and online games. Online games are those in which at least one component must be played through the Internet. The main part of the game software operates on network servers to which end users have no access, and user data are stored on the serves. Although some offline games have network features that allow users to play on a peer to peer basis on a local area network or through a publisher's server, usage data are not stored on the severs. |
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2.How are online games classified? |
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Online games are broadly classified into three general categories: (1) Massively Multiplayer Online Games (Including Massively Multiplayer Online Role Playing Games, or MMORPGs). (2) Casual Online Games. (3) Web Games. |
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3. What is MMORPG? |
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MMORPG, or massively multiplayer online role-playing games, allow thousands of users to interact with one another in a virtual world by assuming ongoing roles or characters with different features. The games are continuous, and players accumulate features, advance in levels and communicate with one another through instant messaging. The interactive and group-oriented nature of our games creates a strong sense of community among users, and the large size of our user base contributes to user loyalty and helps to attract new users. |
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4. How many Internet users does China have? |
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According to China Internet Network Information Center (CNNIC), China has 110 million Internet users as of December 31, 2005. The number increases by 18.1% compared to last year. Meanwhile, broadband users increase by 50.2% and account for 58% of the total Internet users. |
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5. What are the demography characteristics of the Internet users? |
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According to CNNIC, among the 110 million Internet users, (1) the proportion of sex: male users account for 58.7% and female users account for 41.3%; (2) the marriage status: single users account for 57.9%, and married users account for 42.1%; (3) the age distribution: 16.6% of the users are under 18 years old, 35.1% of the users are between 18 to 24 years old, 19.3% of the users are between 25 to 30 years old; and the remaining users are over 30 years old; (4) the monthly income situation: 54.3% of the users’ monthly incomes are above 1,000 RMB and 45.7% users’ are below 1,000 RMB. |
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6. How many online game players does China have? |
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According to iResearch, China has 29 million online game players as of 2005. Online game players account for 26% of total Internet users and increase by 38%. The number is estimated at 40 million in 2006 and 80 million in 2010. |
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7. What are the demography characteristics of the online game players? |
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According to iResearch, MMORPG players are 15.9 million and casual game players are 17.9 million. |
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8. What kind of games have China’s online game players ever played and played most often? |
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According to iResearch, more than 60% online game players have tried to play Chess and Board Games and MMORPG. 30.7% players choose MMORPG as the most often game they play, which is the highest among all online games. |
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9. How much time per week do users surf the Internet? |
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According to CNNIC, the users spend 15.9 hours every week on average in surfing the Internet. |
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10. For how much time per day do online game players play online games? |
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According to iResearch, online game players spend 6 hours every day on average playing online games. Players who play online games for 3 to 6 hours every day account for the highest percentage 28.17%. |
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11.How much money do users spend per month surfing the Internet? |
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According to CNNIC, the users’ monthly expense in surfing the Internet is 103.6 RMB on average. |
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12. How much money do online game players spend per month playing online games? |
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According to iResearch, online game players’ monthly expense on online games (including online fee) is 188 RMB on average. Players who spend 81 to 120 RMB account for the highest percentage. |
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13. What is the scale of China’s online game industry and what will it be in the future? |
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In 2005 the scale of China’s online game industry reaches 6.1 billion RMB increasing by 51% compared to last year. It is estimated at 7.8 billion RMB in 2006 and 14.3 billion in 2010. |
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